restaurants feature naturally flavored, low-calorie, and delicious soups with
the choices of sliced brisket, flank, and eye round steak. Each bowl of soup is
accompanied with fresh coriander, bean sprouts, hot peppers, lemon wedges... to
give the customers a complete, nutritious, and well-balanced meal.
is not only famous for its delicious beef soups made with the best ingredients,
but also for its quick service and consistent quality. The consistency of our
soups is ensured by the careful blending of spices supplied from the company's
central manufacturing facility.
With a proven track
record of successful operation during the past years, we are certain that
quality meal, consistency, and courteous service have placed us on top of all
In June, 2002, the
first Pho 81 restaurant opened in
Germantown, Maryland with a model kitchen and a comfortable dining area. We did
not have the required budget to launch a massive advertising campaign. But with
a good recipe, dedication, and a personal commitment to making the best soups
for our customers at a reasonable price, we were able to capitalize on our
strengths and use them to multiply our successes. Today, we are a successful
company with an impressive growth rate.
management team has extensive regional and national experience in marketing,
management retailing, market research, new product development, and real estate.
We are professionals
who want you to succeed as much as you do and who will do our best to make your
success a reality.
philosophy is based on customer service, quality, and integrity.
We believe that the
customers are our guests and deserve prompt, friendly, and courteous service we
want our guests to come with great expectations and leave with satisfaction.
We use only
top-quality ingredients in all our products and serve these products in an
environment which reflects our high standards. And we select franchisees who
share and convey our high standards to our customers.
Our fair and honest
reputation precedes us. We at Pho 81 are
known for our integrity in everything we do. Our customers, our suppliers, and
our franchisees trust us. You can be assured that we will sincerely try to
always do what is most beneficial for you and your franchise.
Soup is an important
element and a delicious choice in our daily eating habits. It is one of those
foods that, if skillfully made, has magic properties... a blending of flavors
that excites all aspects of taste from first sip to last swallow. Soup is
nutritious, wholesome, full but not filling.
Our noodle soups
started as an authentic national dish and have been gaining tremendous
popularity among all ethnic groups. In the past few years, as customers are more
concerned about a healthy diet, our noodle soups have gained praise for
providing a more nutritious choice among the so-called fast foods.
Our products appeal
not only to those who want a quick, inexpensive, and yet complete meal, but also
to those who are health-conscious and looking for wholesome foods.
At present, our
continuing market research has geared us further towards the expansion and
marketing into the Caucasian market. It is certain that, with increasing
awareness about the noodle soups, the Caucasians will be our largest customer
base. As such, new products are continually tested and our menu has been
expanded recently to serve the changing demands of our customers.
We also approach our
growth objectives with the same philosophy that guides our organization that of
quality. Quality franchisees in quality locations. We do not believe in opening
restaurants just to attain a certain annual objective. Too many franchisers have
expanded with that philosophy only to eventually find themselves and their
franchisees in a precarious position. Controlled quality growth will help assure
long-term successes for all.
We believe that the
average business person or the enthusiastic entrepreneur should be able to make
it on their own, provided that they be guided properly by experienced
professionals to help them avoid costly mistakes. Pho
81 offers a great opportunity for you to grow with an established
Our training program
and streamlined administrative procedures will guide you in all facets of the
operation while providing tight control over your business.
We believe that the
entrepreneur can only be successful if he dedicates himself to the job. It is
crucial that you - the entrepreneur - actually manage the restaurant yourself to
ensure a successful operation. One can be hired to assist in the day-to-day
operations, but no one can be hired to achieve the success you desire.
Depending on the
site that is finally selected, and whether you will enter an existing restaurant
or a new vacant space, investment could vary from $190,000
to $250,000. The following chart
summarizes the major costs for opening a Pho 81
restaurant in a new vacant space. Please keep in mind that these costs are
Franchise Fee (one term) $12,000
Site Improvement (one time) 85,000
Furniture & Equipments (one time) 42,000
Signage & Advertising (one time) 5,500
Small wares & Opening Inventory (one time) 15,500
Administrative costs & Miscellaneous (one time) 4,500
Three Months Operation Cash Flow (see note) 24,000
Note: The Three Months Operation Cash Flow may be refunded, if any amount left over, after 3 months of a normal operation.
royalty fee is a monthly payment for the use of Pho
81 trademark, operation system, services etc...The royalty fee is a
fixed payment determined by the market, location, protected territory, and
size. In addition, franchisees are required to purchase from the company certain
ingredients used in preparing the unique beef noodle soup to ensure that
consistency is maintained throughout the chain.
required to spend on local advertising a minimum of 0.5% of gross sales monthly.
For some areas, franchisees may also be required to participate in regional
marketing campaigns, whenever organized by our corporate marketing department.
The franchise term
will be for 5 years, with an option to renew for another term at expiration.
It is to our mutual
advantage that you be successful and feel comfortable in the operation of your
business. All of our assistance is directed to that end. The greatest benefit
for a Pho 81 franchisee is the ability to
step into a proven business format with systems in place to guide profitability.
Our training program
given at a Pho 81 operation provides you
with hand-on experiences in managing the restaurant. The program encompasses all
aspects of business operation, including, in part, menu item preparation,
operational, administrative and inventory controls, vendor selection
relationships, customer relations, and personnel selection and motivation.
We will assist you
in selecting the location by evaluating local market studies, consumer
demographics, site availability and various other factors. Although we reserve
the right to accept all proposed locations, the actual selection, purchase or
leasing of the site is your responsibility.
We provide the basic
store layout and design to conform to your specific site. We will work with your
architects to help prepare finished architectural drawings, if necessary. Our
trained representatives will help you to set up the store to ensure that you
have every item necessary to open for business.
We will provide a
complete equipment list and direct you to the right vendors. You may order
equipments from different vendors so long as they conform to our approved
We will provide you
with a list of supplies you will need and will assist you in selecting local
vendors and in placing orders. Major items are purchased from national suppliers
with whom we already have working relationships.
will be with you at your store's grand opening and for several days thereafter
to help make the transition as smooth as possible.
We will visit your
store on a regular and frequent basis to provide assistance as necessary.
application information, please call our Franchise Department at (240) 997-6005
in Germantown, Maryland, USA.
Contact: Mr. Vinh Liem P. Nguyen
19735 Frederick Road, Germantown, MD 20876-5613 (U.S.A.)
Phone: (240) 686-2068. Fax: (240) 686-2069, Cell: (240) 997-6005